E-COMMERCE SHOOT WITH CENTI FASHION
Working with Centi Fashion as both a photographer and assistant director, I helped lead the visual launch of the brand’s first website campaign and e-commerce platform.
This project marked my first experience building a complete e-commerce photography package d esigned to elevate both t he product and the brand identity.
Every image was intentionally curated to make the product instantly desirable — through styling, model direction, posing, and lighting that brought a premium feel to the campaign.
With a focus on high-end production and clean visual storytelling, the goal was to create i magery that didn’t just showcase the cloth i ng, but sold the experience beh i nd it.
Project Date / JULY 2025
Location / LONDON, UK

